One of the most emotionally charged aspects of
hairdressing is pricing. Look at almost any hair transformation
video on @hairbrained_official, and there's usually a "How much
would you charge for this?" question. Fear of losing clients, vague
"charge your worth" advice and lack of pricing transparency all
play a role. On top of that, hairdressers often emotionally
discount, may not have consistent pricing or flat out don't know
how to price their services. In this episode, Miki Wright
(@mikiwright), pricing strategist and founder of www.beautysuperstars.com,
joins us to dispel the confusion around pricing. She shares the
best steps to set up a pricing strategy, explains why old-school
ways are no longer relevant, and the importance of why creating
experiences for your clients plays a huge role in
pricing.
About the Podcast
A weekly podcast that takes a deep dive into the minds of some of the most talented artists, educators, influencers, and leaders in the professional salon industry. Hosted by Gerard Scarpaci, Crafthairdresser and Co founder of Hairbrained